After arriving in Milwaukee to play basketball for Marquette University, Mike Kinsella could’ve easily moved on after graduation. Instead, he stayed and went on to help shape the city in a whole new way.
As President of Elevated Identity, a signage and branding firm he co-founded in 2019, Mike has led the company to become a key player in Milwaukee’s evolving visual landscape.
Elevated Identity’s work is visible across the city—from Milwaukee Tool’s new downtown headquarters to the standout signage at The Bridgewater Modern Grill in the Harbor District, and even the Pabst Theater’s new blade sign, installed in 2023.
But Mike’s story extends well beyond his professional accomplishments. At 26, he was diagnosed with advanced Stage 2 testicular cancer—an experience that challenged him physically, emotionally, and spiritually.
After undergoing surgery and chemotherapy, Mike emerged with a deeper appreciation for purpose, resilience, and the people around him. He credits his faith and community for carrying him through, and it’s clear that both continue to guide his leadership and life.
A passionate advocate for personal growth, Mike embraces the idea of having a “personal board of directors”—mentors and role models who help shape his decisions and values. He brings that same intentionality to his work, prioritizing Elevated Identity’s people, process, and product with a strong focus on team culture and client service.
When he’s not overseeing major projects, Mike enjoys golfing (you’re looking at the 2024 Bluemound Invitational winner), exploring Milwaukee’s restaurant scene, and cheering on his favorite teams—Marquette basketball, the Milwaukee Bucks, and yes, even the Minnesota Vikings.
He was also chosen by the Milwaukee Business Journal as a ’40 Under 40′, which r”ecognizes young, influential professionals and emerging leaders in the Milwaukee area and surrounding counties who are making a significant impact in their industries and communities.”
Mike’s favorite quote says it all: “You’re either getting better, or you’re getting worse.” His story—and his continued investment in the city—make it clear which direction he’s headed.