The Amazing Story of Wheel & Sprocket and the Legacy of Chris Kegel with Amelia, Noel, and Tessa

SPEAKER_00
0:00

They
were
such
an
interesting
pair,
Frank
and
Chris.
Wheel
and
Sprockett
should
not
have
worked,
but
it
really
did
work.
They
were
wildly
creative.
A
lot
of
people
remember
Wheel
and
Sprockett
from
the
early
days
from
all
of
the
wacky
commercials.
They
would
pie
each
other
in
the
face,
not
be
wearing
shirts,
be
running
around
the
bike
store.

SPEAKER_01
0:16

When
we
got
older,
you
can
go
wherever
you
want
to
college,
but
you
have
to
ride
your
bike
there.

SPEAKER_03
0:29

900
miles.

SPEAKER_04
0:30

Your
father
was
one
of
the
great
people
who
walked
the
earth.
What
made
him
so
special?

SPEAKER_00
0:36

You
know,
he
did
get
diagnosed
with
this
crazy
cancer,
and
everybody
handles
the
last
part
of
their
life
in
different
ways.

SPEAKER_04
0:43

Hey
everyone,
welcome
back
to
Milwaukee
on
Cut.
We've
got
an
awesome
episode
with
the
crew
from
Wheel
and
Sprocket
today,
a
great
Milwaukee
area
business.
I
was
joined
by
Amelia,
Nolan,
Tessa,
who
I've
known
for
a
very
long
time.
We
go
over
the
origin
story
with
the
founders,
Frank
and
their
father,
the
great
Chris
Kagle,
their
earliest
memories
in
the
business,
and
the
crazy
commercials
and
comics
that
Wheel
and
Sprockett
ran
in
the
early
days,
how
the
business
grew,
the
bike
expo
at
the
state
fairgrounds
that
still
happens
every
year,
the
legendary
Kegel
family
bike
trips,
Chris
Kegel's
legacy,
best
places
to
cycle,
and
more.
Before
diving
in,
I
want
to
thank
our
partners
who
make
Milwaukee
on
Cup
possible.
We'll
kick
it
off
with
First
Federal
Bank,
who
we've
worked
with
for
years
and
who
Wheel
and
Sprockett
is
now
banking
with
Awesome
Team
over
there.
First
Federal
Bank
experience,
the
community
bank
difference.
Speaking
of
money,
Annex
Wealth
Management,
if
you're
looking
to
get
your
personal
finances
right,
reach
out
to
the
awesome
team
at
Annex
Annex
Wealth
Management.
Know
the
difference.
That's
annexwealth.com.
Nicolay
Law,
the
Midwest
Law
Firm
Injured.
Get
Nikolay.
We've
also
got
some
awesome
content
with
Russell
coming
up
on
our
social
channels,
including
a
Milwaukee
Safety
Patrol
video.
Stay
tuned
for
that
one.
It
was
great
seeing
him
last
week.
And
last
but
not
least,
Drink
Wisconsinably
Beverage
Company.
Best
brandy
vodka
and
canned
cocktails
in
the
game.
Grab
a
nice,
refreshing
cherry
lime
vodka
canned
cocktail.
Perfect
for
this
summer,
or
my
personal
favorite,
good
year
round,
the
brandy
old-fashioned
Drink
Wisconsinably
Beverage
Company.
All
right,
let's
dive
in
with
Wheel
and
Sprocket.
Hey
everyone,
welcome
back
to
Milwaukee
Uncut.
We've
got
an
amazing
local
business
story
today
presented
by
our
friends
at
First
Federal
Bank.
We've
got
the
second
generation
family
members
behind
the
beloved
Wheel
and
Sprocket
bike
stores,
which
all
started
as
a
small
shop
in
1973
in
Hills
Corners.
And
now
10
locations?
You
got
it.
10
locations,
including
a
relatively
new,
beautiful
store
right
down
the
road
in
Bayview.
Joining
me,
we've
got
Noel
Kagel,
Tessa
Kagel,
McCullough,
and
Amelia
Kagel
Bosco.
Thank
you
all
for
coming
down
today.
It's
great
seeing
you.

SPEAKER_00
3:10

We're
here.
It's
great
having
us.

SPEAKER_04
3:13

You
are
here.
So
started
in
1983.
Can
one
of
you
let
people
know
how
Wheel
and
Sprocket
began?

SPEAKER_03
3:21

Correction,
factual
correction,
1973,
Richie.
Oh,
you
know,
I
got
it
correct
in
the
introduction.

SPEAKER_04
3:31

Just
not
in
the
first
question.
It's
all
good.
Let's
see.
Did
you
change
the
seven
to
an
eight
to
f
with
me
in
the
intro?

SPEAKER_03
3:39

All
right.
Yeah,
so
what's
the
quick
history,
Amelia?

SPEAKER_00
3:43

You
know,
so
it
started
as
one
single
shop
in
1973.
Actually,
our
dad
wasn't
the
original
owner.
Uh,
there
was
a
guy
named
Frank
Tamill,
and
he
was,
this
is
the
quick
story,
a
car
salesman
who
couldn't
afford
a
fleet
of
cars,
so
he
settled
for
a
fleet
of
bicycles.
They
all
came
in
boxes,
and
he's
like,
oh
my
gosh,
I
don't
know
what
to
do
with
this.
He
was
looking
for
a
mechanic,
and
in
comes
a
curly-haired
20-year-old
Chris
Keggle,
who
had
been
uh
actually
working
on
bikes
his
entire
life
because
uh
they
were
a
poor
family,
they
had
a
lot
of
kids,
and
he
did
not
want
his
mom
to
have
to
go
on
welfare.
So
my
dad
is
the
first
boy
decided
he
needed
a
job.
And
what's
the
best
job
for
a
young
kid
at
the
time?
It
was
a
paper
route.
And
can
you
deliver
paper
very
efficiently
on
foot?
No.
But
could
you
get
it
there
on
bike
and
do
it
a
lot
faster?
Absolutely.
So
here
started
all
the
Kegel
brothers
starting
to
ride
bikes,
doing
their
paper
route,
bringing
in
some
money.
You
guys
know
this.
Uh,
the
more
you
ride
your
bike,
especially
with
lots
of
boys,
young
boys
on
it,
you
start
breaking
bikes.
So
naturally
he
started
learning
how
to
fix
bicycles.
And
that's
how
this
whole
thing
started.

SPEAKER_04
4:51

That
is
an
amazing
story.
Yeah.
It's
cool.
And
how
did
Chris
get
involved
in
in
so
he
needed
a
mechanic?

SPEAKER_00
4:58

Frank
needed
a
mechanic.
He
called
in,
uh,
he
had
heard
about
our
dad
because
he
had
been
working
at
Gimbal's,
I
think,
at
the
time,
assembling
bikes.
Um,
and
quickly
our
dad
just
started
falling
in
love.
And,
you
know,
I
think
they
were
such
an
interesting
pair,
Frank
and
Chris.
Uh,
Frank
was
really
like
charismatic,
and
you
know,
uh,
it's
very
interesting
the
way
lots
of
different
businesses
go.
But,
you
know,
for
as
awesome
as
a
salesperson
as
Frank
was,
he
maybe
wasn't
the
most
truthful
human
being
on
the
planet.
And
our
father,
being
a
young
Catholic
boy,
was
like,
you
know,
have
to
go
to
him
every
once
in
a
while
and
be
like,
excuse
me,
Mr.
Tamil,
I
believe
you
gave
false
information
about
that
bike.
That
bike
is
not
12
pounds
and
will
not
fit
that
person.
And
Frank
would
be
like,
Shut
up,
kid,
I
sold
it,
didn't
I?
And
from
there,
my
dad
just
really
realized
like
when
he
wanted
to
own
his
own
business
one
day,
they
would
do
it
right,
they
would
do
the
right
thing
and
really
serve
the
customer.
And
it
wasn't
about
just
like
getting
a
bike
out
the
door,
it
was
about
finding
a
perfect
bike
for
that
human
being.

SPEAKER_04
5:58

As
the
mechanic,
he
probably
had
to
clean
up
a
lot
of
it
was
Frank,
Frank's
messes.

SPEAKER_00
6:03

But
they
were
a
dynamic
duo.
Like,
there's
so
many
stories
where
Wheel
and
Sprocket
should
not
have
worked,
but
it
really
did
work
because
they
were
able
to
like
play
off
of
each
other
and
they
were
wildly
creative.
A
lot
of
people
remember
Wheel
and
Sprocket
from
the
early
days
from
all
of
the
wacky
commercials.
So
I
think
we'll
have
to
like
put
one
of
those
in
the
link
somewhere.
But
literally
they
would
pie
each
other
in
the
face,
not
be
wearing
shirts,
be
running
around
the
bike
store.
And
people
were
like,
wow,
these
commercials
are
so
bad,
they're
good.

SPEAKER_04
6:31

So
the
other
guy
in
those
ads
in
the
80s
was
Frank,
the
guy
who
wanted
to
sell
cars
but
settled
on
bikes
and
was
getting
pied
in
the
face
by
Chris
the
mechanic.

SPEAKER_00
6:41

It
happened.
Yeah.
And
then,
you
know,
Wheel
and
Sprocket
grew
naturally.
So,
you
know,
we
uh
inherited
a
business
that
at
the
time
our
father
had
grown
from
one
store
to
seven
stores,
uh,
which
is
an
amazing
feat.
Uh,
we
also
think
it's
pretty
impressive,
but
you
know,
we
outperform
in
our
marketplaces.
So
a
lot
of
bike
shops
that
do
a
lot
of
volume
are
in
California
or
in
Florida,
in
a
place
where
it's
nice
all
year
round.
Whereas
here
in
Wisconsin,
we
got
six
months
to
do
the
thing.
Um,
but
yeah,
we're
nationally
recognized
as
one
of
the
best
bike
shops
in
America.

SPEAKER_04
7:14

And
then
did
Chris
buy
Frank
out
at
some
point?
When
did
that
happen?

SPEAKER_03
7:18

Yeah,
it
was
sort
of
interesting.
Uh,
my
dad
was
in
school
when
he
first
started
at
UWM,
and
um,
he
actually
ended
up
dropping
out
of
school
because
he
wanted
to
make
his
experience
at
the
bike
shop
his
education.
So,
what
better
opportunity
than
to
essentially
uh
be
at
the
ground
level
of
a
new
business,
not
have
any
of
the
risks
of
ownership.
Uh,
and
he
adopted
that
as
his
education.
So
he
dropped
out
of
school,
worked
at
the
bike
shop
for
about
seven
years,
and
after
seven
years,
he
went
to
Frank
and
he
said,
Yo,
Frank,
this
is
amazing.
Thank
you
so
much.
I'm
gonna
go
off
and
open
my
own
bike
shop.
It's
a
dream
of
mine
to
open
my
own
bike
shop.
And
Frank
uh
said
something
like,
Uh,
you
can't
do
that.
Like,
you
can't
do
that,
man.
I
need
you,
need
you
here,
man.
Uh,
so
Frank
made
um
our
dad
a
uh
a
partner
uh
in
exchange
for
staying,
and
um,
they
were
business
partners
for
about
10
years,
and
then
in
1989,
my
dad
bought
them
out.
What
was
each
of
your
earliest
memory
as
it
comes
to
Wheel
and
Sprocket?
Yeah,
you
know,
I'm
the
oldest
of
four.
There's
there's
one
other
uh
uh
sibling,
Julian,
who
actually
runs
the
original
family
business,
Kegel's
in
on
59th
and
national.
So
they're
um
He's
been
on
here
before.
Yeah,
yeah.

SPEAKER_04
8:29

We
might
have
troubles
keeping
it
within
the
hour
time
limit
if
Julian
was
here
today.
But
we're
we're
a
big
fan
of
him
and
then
Kegels
in.

SPEAKER_03
8:36

Yeah,
so
uh
Julian
and
I,
I
would,
I
would
I
very
vividly
remember,
you
know,
our
dad
would
bring
us
to
the
shop
um
just
to
sort
of
you
know
hang
out.
You
know,
he
had
to
work
and
and
uh
there
wasn't
childcare
available.
So
Julian
and
I
played
uh
up
in
the
storage
area,
played
with
uh
bike
boxes,
right?
What
better
toy
than
huge
pieces
of
cardboard
and
cardboard
boxes?
Um
and
I
remember
at
the
time
our
parents
uh
were
really
not
into
video
games,
not
into
action
figures.
Uh
so
we
had
a
very
deprived
childhood
in
some
sense.
Uh,
but
the
the
uh
we
get
to
operate
the
cash
register.
So
while
our
friends
had
you
know
Nintendo
and
uh
you
know
all
these
games,
we
had
a
machine
where
if
you
push
a
button,
money
comes
out
at
the
cash
register.
So,
anyways,
uh
you
know,
really
very
few
memories.
Pocketing
a
lot
of
uh
fives
and
ones
and
twenties
potentially.
Reconciling
the
numbers
back
there,
you
know,
at
five
years
old.
Like
you
need
Chris
and
Frank
over
there.
Something
like
that.
Uh
yeah,
you
know,
so
I
you
know,
the
long
and
short
is
like
we
spent
lots
and
lots
of
time
at
the
bike
shop
growing
up.
Um
you
know,
and
by
the
time
we
were
old
enough
to
actually
be
productive
and
do
things
and
turn
wrenches
and
you
know,
operate
computers
and
you
know,
learn
about
bikes,
like
that's
what
we
were
doing.
So
yeah,
it's
like
always
been
a
part
of
our
life.

SPEAKER_00
10:02

Our
dad
used
to
say,
you
can
do
anything
at
the
bike
shop.
Honestly.

SPEAKER_01
10:10

I
think
m
some
of
my
first
memories
uh
was
just
hide
and
seek.
Find
a
nook
and
cranny
and
then
go
in
there
and
then
wait
to
see
how
long
to
hide
from
Julian
and
tormenting
me.
Um
similarly,
I
was
also
rifling
through
my
dad's
desk
for
quarters
for
the
gumball
machine.
So
that
and
then
um
hanging
on
to
any
woman
that
I
could
find.
I
was
very
girly
girl
in
a
um,
you
know,
male-dominated
bike
shop.
Bike
shop
smells
like
rubber.
So
any
um
female
employee
I
would
kind
of
just
hang
on
to
and
make
my
friend.
So
fun
stuff.

SPEAKER_00
10:50

Yeah,
you
know,
we
all
started
working
at
the
bike
shop
at
an
early
age.
Um,
I
think
there
is
some
like
loophole
in
like
paying
people
if
they're
your
children,
you
actually
don't
have
to
pay
them
to
work.
So
we
were
put
to
work
early.
Um,
but
you
know,
all
of
the
life
experiences
that
we
got
from
being
a
part
of
this
business,
like,
you
know,
we
thought
we
were
just
having
fun
and
then
all
of
a
sudden
we're
learning
all
these
life
lessons.
Um,
but
I
think
one
of
my
favorite
memories
working
in
the
bike
shop
is
uh
Wheel
and
Sprocket
is
more
than
just
selling
bikes.
We
do
a
lot
of
events,
we
do
a
lot
of
community
give
back.
And
so
our
dad
used
to
bring
us
on
these
rides
on
the
weekends.
You'd
wake
you
up
at
five
o'clock
in
the
morning
and
say,
All
right,
we're
going.
Uh,
and
we'd
start
riding
in
the
middle
of
nowhere
and
start
helping
people
like
pump
up
tires,
fix
flats,
get
them
ready
to
do
their
long
rides.
And
it
was
just
such
a
cool
way
to
see
Wisconsin.
Like,
honestly,
like,
wasn't
it
all
the
second
you
got
your
driver's
license?
Our
dad
gave
him
a
box
truck
and
said,
Okay,
go
to
Eagle
River.
Like,
we
got
some
bikes
to
fix.

SPEAKER_03
11:47

Yeah,
100%.
Uh,
I
got
my
driver's
license,
uh,
and
then
that
summer,
uh,
right,
my
my
dad
was
like,
Hey,
you
gotta
work
these
rides
in
northern
Wisconsin.
And
uh,
my
mom
was
really
not
comfortable
with
that
idea
of
a
newly
licensed
driver,
you
know,
traipsing
all
over
the
state.
So
I
had
my
mom
uh
escort
me
uh
all
the
way
from
Milwaukee
up
to
Ashland,
Wisconsin.
Um
I
was
driving
the
truck
and
she
was
driving
the
family
minivan
behind
me.
Really
cool,
really
cool
to
show
up.
I'm
here
to
work,
guys,
and
my
mom's
with
me,
so
yeah.

SPEAKER_04
12:22

That's
something
you
guys
are
known
for,
though,
is
showing
up
to
all
the
rides,
being
really
integrated
in
the
communities.
Did
that
essentially
start
from
day
one
and
you
still
keep
that
going
today?

SPEAKER_00
12:34

Yeah,
I
think
our
dad
knew
like
we
just
didn't
have
a
ton
of
money
for
marketing
early
in
the
days,
and
uh
a
way
that
we
could
be
out
there
and
help
people
was
by
doing
some
of
this
ride
support.
Um
so
we
partner
with
some
of
the
best
rides
in
southeastern
Wisconsin
and
you
know,
basically
offer
our
services
uh
so
that
people
could
actually
enjoy
riding.
Um,
and
you
know,
I
think
it's
something
we
try
to
do
to
this
day.
A
lot
of
people
do
these
like
charity
rides.
They
spent
like
raise
all
this
money
and
for
them
to
go
ride
and
then
at
mile
10
their
chain
breaks
and
now
they
can't
continue
the
ride,
it
just
seems
like
such
a
shame.
So
uh
we
really
learned
how
to
MacGyver
stuff
on
the
road
and
know
what
inventory
to
hold
and
have.
Um,
and
it's
kind
of
complicated,
you
guys,
because
like
bikes
are
there
are
hundreds
of
different
styles
of
bikes.
So
I
do
think
that's
one
thing
that's
interesting
about
Wheel
and
Sprocket
is
we
are
like
not
a
specialist
in
just
like
triathlon
bikes
or
mountain
bikes
or
whatever
it
would
be.
Like
we
know
a
lot
about
a
lot
of
different
bikes,
and
that
makes
it
more
fun,
I
think.
Like
our
motto
is
bikes
for
everyone,
and
we
really
truly
believe
like
any
person
that
can
walk
into
the
door,
we
can
help
find
the
perfect
bike
for
them.
And
I'm
sure
we'll
talk
more
about
this,
but
like
there's
not
much
more
in
this
world
that
you
can
spend
like
money
on
and
have
such
an
amazing
outcome.
Like,
riding
a
bike
is
still
fun.
If
you
haven't
ridden
a
bike
in
a
while,
you
should
try
it.

SPEAKER_04
13:52

Yeah,
you
guys
do
have
bikes
for
everyone.
I
I'd
like
to
give
you
guys
a
nice
shout
out.
I
I
bought
a
bike
from
you,
kids
bike,
last
year
at
do
Big
Brothers,
Big
Sisters
with
uh
with
a
seven-year-old.
Thought
it
would
be
a
good
idea
to
get
him
a
kid's
bike
and
go
on
rides
with
him.
And
first
one
went
well,
so
I
I
let
him
take
it
back
to
his
house.
Big
mistake.
Picked
him
up
next
week
to
go
on
another
bike
ride.
It
looked
like
the
thing
has
been
in
a
complete
war
zone,
and
he
he
apparently
let
his
cousin
ride
it
for
five
minutes.
Um,
I
don't
know
what
actually
happened,
but
brought
it
back
to
Wheel
and
Sprocket.
And
um,
one
of
your
employees
who's,
I
believe,
married
to
Jason
at
on
Milwaukee.
What's
her
name
again?

SPEAKER_00
14:33

Kelly
Lambeth,
great
lady.

SPEAKER_04
14:34

She
was
so
nice.
I
think
I
showed
up
about
10
minutes
before
you
guys
closed
in
a
panic
and
they
stayed
late
and
fixed
uh
Ray
Sean's
bike,
and
we
it's
been
it's
been
kept
in
my
garage
since
for
when
he
comes
over.
But
um
did
an
incredible
job
on
on
that.
Um
speaking
of
the
commercials,
you
guys
had
some
comics.
That
was
a
big
part
of
your
marketing
as
well.

SPEAKER_03
14:56

Do
you
want
to
touch
on
that?
Yeah,
it
was
sort
of
uh,
you
know,
in
retrospect
in
retrospect,
a
genius
move.
So
uh
Wheel
and
Sprocket
ran
comic
strips
on
the
Sunday
comics
at
the
bottom
of
the
first
uh
of
the
front
page
of
the
comics.
And
actually,
originally
Frank
drew
those
himself.
Um
one
of
the
talents
he
had
was
as
a
cartoonist.
So
were
him
and
your
dad
both
very
creative?
Yeah,
I
would
say
they
were
creative
in
complimentary
ways.
I
think
uh,
you
know,
I
think
Frank
was
maybe
you
know
more
more
traditionally
creative,
you
know,
visually
creative,
you
know,
able
to
draw.
Um,
you
know,
and
I
think
my
dad
had
a
lot
of
creativity
on
the
business
side.
Um
because
he's
good
in
those
commercials
too.
I
don't
know
who
wrote
all
those
and
mapped
out
all
those
ideas.
I
think
it
was
largely
Frank.
Um,
you
know,
and
if
you
watch
those
uh
commercials
now
with
sort
of
a
keen
eye,
I
think
like
our
dad
was
pretty
uncomfortable,
uh,
but
sort
of
you
know
understood
the
value
of
doing
it.
Um
weird
Al
curly
long
hair,
red
glasses,
and
um
yeah,
so
you
know,
in
retrospect,
really
a
genius
move
because
you
know,
for
a
long
time
the
Sunday
paper,
you
know,
huge
circulation,
expensive
from
an
advertising
perspective
to
buy
ads,
but
uh
you
could
be
on
the
front
page
of
a
section
of
the
comics
every
single
Sunday,
uh
the
biggest
circulation
day,
and
it
was
much,
much
cheaper
to
buy
that
ad
space
because
it
was
the
comics,
uh,
but
it
just
was
a
comic
itself.
And
you
know,
people
to
this
day
very
fondly
remember
uh
those
comics
as
part
of
their
their
experience
in
their
childhood.

SPEAKER_00
16:32

So
you
know,
another
brilliant
marketing
piece
on
that
is
like
honestly,
for
a
long
time,
a
lot
of
the
imagery
in
the
cycling
world
is
like
you
know,
aggressive
dude
mountain
like
mountain
biking
down
the
Himalayas,
it
looks
like.
And
it's
hard
for
people
here
in
Wisconsin
to
relate
to.
So
it
was
actually
very
genius
to
be
able
to
take
like
kind
of
some
cultural
references,
put
normal
people
on
bikes.
Um,
and
you
know,
even
to
this
day,
Tessa
like
as
it
runs
our
marketing,
like
it's
still
hard
to
just
find
pictures
of
normal
people
having
fun
on
bikes.

SPEAKER_03
17:04

Yeah,
uh,
I
would
just
underscore
that,
right?
The
the
industry,
the
bicycle
industry
is
really
driven
by
sort
of
performance,
aggressive,
you
know,
sort
of
extreme
thing,
doing
extreme
things
on
bikes
in
places
that
look
nowhere
like
Southeast
Wisconsin.
Right.
So
I
think
you
know,
we
have
found
success
over
the
years
through
comics,
through
TV
commercials,
through
our
own
um
advertising
efforts
to
just
make
it
relatable.
Like
there
is
a
bike
for
every
ambition,
every
ability.
Uh
it
doesn't
have
to
be
extreme.
You
don't
even
have
to
be
a
cyclist.
You
can
be
just
somebody
that
wants
to
ride
a
bike.
Uh
so
we're
just
trying
to
make
it
relatable,
um,
sort
of
an
everyday
it's
an
everyday
thing.

SPEAKER_04
17:44

Yeah.
One
other
huge
event
every
year,
the
uh
the
wheel
and
sprocket
bike
expo,
the
state
fairgrounds,
believe
it's
three
three
days,
couple
thousand
bikes.
What's
the
origin
story
behind
that?

SPEAKER_00
17:58

Well,
if
you
gotta
if
you
want
to
sell
a
lot
of
bikes,
you
have
to
make
it
bigger
than
life,
all
right?
And
I
think
that's
something
that
Frank
and
my
dad
understood.
Like
you
have
to
be
larger
than
life.
Um,
the
sale
originated.
Uh,
we
actually
don't
know
the
official
date.
We
know
we're
like
somewhere
between
30
and
40
years
of
doing
it.

SPEAKER_04
18:14

Yeah.
Or
that
long
ago.

SPEAKER_00
18:16

Oh
yeah.
Um,
but
you
know,
it's
like
it
was
a
big
corral.
Um,
I
also
always
remember
it
has
to
be
in
April
when
people
get
their
tax
return
money,
right?
So
that
you
can
go
and
buy
a
new
bike.
Smart.
Uh
it
also
just
jump
starts
our
season.
Uh
similarly
to
not
just
wanting
to
be
a
bike
shop,
like
we
want
the
sale
to
be
more
than
just
a
bike
sale.
So
we've
always
had
like,
you
know,
every
ride,
all
these
organizations,
ways
to
get
involved,
DNR,
uh,
places
to
ride,
all
have
booths
along
the
way.
Uh,
we've
done
seminars
throughout
the
years,
and
it's
just
like
the
start
of
the
cycling
like
season
and
like
really
reuniting
the
community,
which
you
guys
like
if
you're
looking
for
a
community
to
join,
like
the
bike
community
is
where
to
go.
Like
we
say
bike-minded
people
are
like-minded
people,
and
generally
bike
people
are
just
nicer,
right?
Like
you
can
ride
a
bike
with
virtually
any
style
human,
like,
right,
older,
younger,
any
side
of
any
spectrum,
and
you
can
have
a
nice
time.
And
there's
not
a
lot
of
things
like
that.

SPEAKER_03
19:12

You
know,
what's
also
cool
about
the
bike
expo,
uh,
you
know,
it's
a
it's
grown
to
be
a
thing
that
uh,
you
know,
that
that
sort
of
stands
alone.
And
you
know,
we'll
have
more
people
through
the
door,
and
we'll
sell
more
bikes
in
three
days
than
most
bike
shops
in
the
country
will
sell
in
an
entire
year.
And
so
it's
really
a
it's
a
it's
an
awesome
way
to
sort
of
seed
the
community
with
you
know
new
bikes
um
you
know
every
single
year.
Um,
and
and
practically
speaking,
uh
Amelia
referenced,
like
the
seasonality
of
the
bike
business
is
extreme.
So
turns
out
people
don't
buy
a
lot
of
bikes
over
the
winter.
Um,
but
we're
a
12-month
business,
and
uh
what
we
end
up
doing
is
you
know,
we
we
keep
you
know
a
really
healthy
core
of
people
employed
all
year
round,
and
we
basically
subsidize
that
over
the
winter
because
we're
not
bringing
in
enough
business,
but
the
bike
expo
helps
generate
enough
cash
flow
to
basically
pay
for
the
winter.
You
know,
and
I
think
that
is
actually
part
of
the
origin
of
the
event
back
in
the
80s
is
man,
like
uh
we
got
some
bills
to
pay
uh
in
spring,
and
so
let's
just
have
a
big
sale
and
pay
the
bills.

SPEAKER_04
20:18

So
very
smart.
Um
gotta
ask
you
guys
legendary
Kegel
family
bike
trips.
Can
you
can
you
tell
people
about
that?

SPEAKER_01
20:29

Yeah,
sure.
So
actually
how
it
sort
of
started
was
um
these
charity
bike
rides
that
my
dad
would
help
out
with,
so
like
JDRF
or
um
other
various
charities
uh
he
would
need
that
would
travel
all
over
the
United
States
and
he
would
need
some
extra
help.
So
he
would
bring
his
family
along
and
we'd
um
sort
of
just
make
a
vacation
out
of
it,
right?
So
it
was
like
half
fun,
half
work.
You
gotta
make
sure
you
fit
both
of
those
in
there,
right?
But
you
gotta
do
the
work
first
and
then
you
play
later.
Um,
and
then
we
kind
of
just
did
it
every
single
year,
and
then
when
we
got
older,
um
it's
kind
of
a
joke,
but
it
kind
of
worked
out
that
if
you
you
can
go
wherever
you
want
to
college,
but
you
have
to
ride
your
bike
there.
So
that
started
with
Noel,
who
um
went
to
school
in
Canada
in
McGill,
at
McGill
in
Quebec,
and
rode
all
the
way
to
Quebec.
Noel,
was
this
a
solo
mission
or
did
the
whole
family
come
along?

SPEAKER_03
21:28

Uh
you
know,
the
first
year
it
was
a
family
trip.
So
the
whole
family
rode
to
Quebec.
The
whole
family
rode
to
uh
to
Montreal.
Did
your
mom
drive
the
minivan
behind
and
supervise
that?
Exactly.
Really,
exactly.
You
got
it
right.
So
mom
drove
the
support
van
with
you
know
all
my
stuff
for
school.
Um
yeah,
and
that
was
the
family
trip,
and
that
was
that
ended
up
sort
of
kickstarting
a
whole
tradition
in
our
family
of
riding
our
bikes
to
college.

SPEAKER_04
21:52

How
long
is
it
to
Quebec
from
here?

SPEAKER_03
21:54

Uh
you
know,
it's
about
900
miles,
and
um,
you
know,
I
did
it
three
times.
The
first
year
it
was
Whole
family,
and
then
the
second
and
third
year
was
just
me
and
my
dad.
Uh,
and
we
were
doing
uh
a
hundred
miles
a
day,
uh,
so
it
took
nine
days.
That's
special.
What
was
your
favorite
memory
going
to
Quebec
with
Chris
Kaggle?
Yeah,
you
know,
I
uh
well,
I
remember
you
know
showing
up
to
school,
you
know,
as
a
freshman
in
first
year,
and
you
know,
you
right,
you
know,
living
away
from
home
and
stuff,
and
uh
you
know,
and
and
it's
like,
oh
yeah,
like
I
rode
my
bike
here,
and
people
would
be
like,
Oh,
that's
cool,
like
you
must
be
from
here.
And
I'm
like,
no,
no,
no,
I'm
like,
I'm
from
Milwaukee.
And
people
are
like,
well,
where's
Milwaukee?
But
um,
you
know,
it's
like,
oh,
it's
like
900
miles
away.
Like,
I
rode
my
bike
900
miles
here,
and
you
know,
people
just
conversation
started
for
sure.
This
crazy
American
who
bike
900
miles
to
get
here.
Yeah,
right.
Set
the
set
the
whole
tone
for
a
wild
and
eccentric
university
experience.

SPEAKER_00
22:50

I
think
it
started
as
a
joke,
like,
oh,
wouldn't
it
be
funny
to
make
the
kids
ride
their
bikes
to
work
or
to
school?
Uh,
but
it
was
an
amazing
tradition.
And
again,
like
there
are
just
all
of
these
stories
from
the
road.
And
I
really
equate
a
lot
of
that
family
bike
riding
to
why
we
work
so
well
together
in
business.
Like,
I
can
think
like
so
many
times,
like
this
was
before
Google
Maps,
you
guys.
Like,
literally,
we
had
an
atlas
that
was
highlighted
with
the
roads
we
were
supposed
to
go
on.
And
I
can
vividly
remember
it's
not
that
old,
is
that
like
this
was
20,
30
years
ago
for
sure.

SPEAKER_03
23:22

Um
early
2000.

SPEAKER_00
23:25

Uh,
but
I
can
remember
this
time
where
my
brother
Julian
was
like,
hey,
we
can
shave
off
10
miles
if
we
go
over
this
shortcut.
Like,
look,
look,
we
can
do
this.
And
so
we
all
start
riding
and
we
go
down
this
gravel
road
before
gravel's
cool,
and
we're
just
like
getting
exhausted,
and
then
the
road
ends.
And
I'm
just
like,
like
blood
sugar's
low,
like
totally
just
starting
to
get
super
pissed
at
him.
Have
to
turn
around,
go
another
20
miles
on
a
long
ride
before
we
make
it
to
the
end.
And
in
that
moment,
you
know,
like
I'm
just
like
furious,
right?
Like,
just
starting
to
be
like,
why
did
we
do
this?
I
can't
believe
we
had
to
do
this.
And
at
the
end
of
the
day,
we
get
to
the
hotel,
we
get
in
the
pool,
and
we
all
start
having
fun
together.
And
it's
like,
wasn't
that
awesome?
We
had
the
best
day
of
our
life.
That
was
so
cool.
And
I
really
think
they're
just
like,
you
know,
bikes
are
like
a
really
nice
metaphor
for
life.
Like,
you
gotta
get
up
to
get
down,
like
it's
all
like
part
of
the
journey,
and
getting
lost
is
sometimes
part
of
the
fun.

SPEAKER_03
24:20

That's
not
the
only
time
we
were
frustrated
with
Julian.

SPEAKER_04
24:23

Give
give
it
give
me
give
me
the
top
Julian
Kagle
frustration
on
a
bike
trip.

SPEAKER_03
24:28

What
what
did
he
pull?
Uh,
you
know,
Julian
is
a
very
ambitious
person
who
has
a
big
appetite
for
life,
which
is
wonderful.
Uh,
his
bachelor
party
was
doing
a
mountain
bike
hut
to
hut
trip
uh
around
Mount
Hood
in
Oregon.
And
um,
you
know,
so
it
was
maybe
10
guys,
uh,
most
of
whom
were
really
not,
you
know,
good
bike
riders.
And
um
uh,
you
know,
so
we're
we're
riding,
you
know,
from
hut,
like
cabin
to
cabin,
you
know,
on
fire
roads
and
single
track.
And
uh
yeah,
Julian
is
super
ambitious.
And
uh
I
think
the
short
version
is
we
got
lost.
Uh
we
were
riding
way
past
where
we
should
have
ridden.
Um,
and
you
know,
we
basically
like
were
stranded
on
the
side
of
a
mountain,
you
know,
with
nothing
but
our
bikes
to
like,
you
know,
get
out.
Uh
and
there
was
some
frustrating
words
that
were
exchanged
from
you
or
the
entire
bachelor
party.
Uh,
you
know,
what
these
are
things
that
um
uh
we
can't
say
more
about.
Everybody's
still
alive.
Everybody's
still
alive.

SPEAKER_04
25:42

But
again,
like
typical
bachelor
party
right
there.
Why
go
to
Vegas
when
you
can
go
on
a
hut
to
hut
cycling
trip
and
get
stranded
on
a
mountain
with
Julian
Cagle?
Totally.

SPEAKER_00
25:53

But
there's
all
those
different
types
of
fun,
right?
Like
type
one
fun,
type
two
fun,
type
three
fun.
And
like
biking,
even
when
it's
hard,
like
at
the
end
of
it,
like
the
things
you
get
to
see,
like
normal
saying,
like
you
can
go
a
hundred
miles
in
a
single
day
on
a
bicycle,
like
with
your
legs.
Like,
what
type
of
machine
can
do
that?
Um,
and
you're
able,
you're
still
able
to
the
entire
time
like
smell
the
flowers,
see
the
stuff.
Like,
I
don't
know,
it's
absolutely
the
most
adventurous
way
to
get
from
point
A
to
point
B.
And
we
haven't
really
talked
about
this
yet,
but
like
literally,
like
this
whole
like
starting
riding
from
college
turned
into
all
sorts
of
crazy
trips.
Like,
did
you
guys
know
that
Noel
biked
across
the
entire
world
by
himself
one
year?
Tessa
and
I,
the
year
after
decided
to
do
something
less
crazy,
but
we
rode
across
the
country
together.
Like,
there's
just,
I
don't
know,
the
bike
can
really
get
you
places,
and
you
know,
we
always
just
take
it
for
granted,
but
like
biking
can
change
your
life
in
one
of
the
most
positive
ways.
And
like
humans
are
meant
to
migrate.
There's
something
in
us
that
wants
to
move
and
see
stuff.
Um,
and
to
be
able
to
do
that
with
your
own
leg
power
and
not
have
to
rely
on
anything
but
a
simple
machine
is
pretty
special.

SPEAKER_04
27:01

Noel,
can
you
talk
about
your
cycling
around
the
world
trip?
I
I
forget
that
was
a
few
years
ago,
right?

SPEAKER_03
27:06

Uh
it
was
a
few
years
ago,
yes.
Um
yeah,
so
after
you
know,
meant
uh
after
those
uh
trips,
you
know,
riding
our
bikes
to
school,
you
know,
I
graduated,
I
graduated
college,
and
you
know,
I
had
an
idea
that
I
wanted
to
do
another
long
distance
uh
adventure.
And
you
know,
I
didn't
really
have
the
money.
Uh
I
didn't
really
know
what
I
was
gonna
do,
but
um
I
started
building
my
bike
and
I
was
like,
I
don't
exactly
know
where
I'm
gonna
go,
what
I'm
gonna
do,
but
I
know
sort
of
the
bike
that
I
want.
So
I
started,
you
know,
building
it,
spending
my
money
on
that.
And
um,
you
know,
it
took
about
five
years
to
save
up
enough
money.
And
and
what
I
decided
to
do
was
I
wanted
to
do,
you
know,
ocean
to
ocean,
and
doing
that
in
North
America,
you
know,
a
lot
of
people
do
that.
It's
an
awesome
trip.
There's
a
lot
to
see.
Um,
but
it
seemed
not
quite
epic
enough
for
me.
And
uh,
so
then
I
looked
at
the
globe,
it's
like,
what
other
oceans
can
I
do?
It's
like,
oh,
I
could
do
across
Europe
and
Asia,
you
know,
from
Atlantic
to
Pacific.
That's
like
the
world's
longest,
largest
landmass.
And
so
I
started
in
uh
Portugal,
as
far
west
as
you
could
get,
and
I
ended
in
China,
uh,
essentially
as
far
east
as
you
could
get.
So
that
was
11,000
miles.
I
was
on
my
bike
for
the
better
part
of
a
year,
um,
solo
trip,
camping
out,
you
know,
most
nights.
And
uh
it
was
like
my
job
every
day
was
to
just
ride
my
bike,
you
know,
and
head
east.
And
as
Amelia
was
saying,
like
it's
you
can
go
fast
enough
and
make
enough
distance
to
actually
piece
this
together,
but
you're
going
slow
enough
where
you
get
to
like
experience
everything,
right?
Like
you
become
intimately
familiar
with
the
rivers
and
the
valleys
and
the
mountains
and
you
know,
the
landscape
because
you
are
working
over
it.
Um,
you
know,
and
the
small
villages,
and
you
know,
you
just
think
about
people's
travel
experiences,
like
you
know,
sometimes
you
meet
people
and
like
uh
from
abroad
and
like,
oh,
I've
been
to
America,
like
I've
been
to
New
York,
Disney
World,
and
Las
Vegas.
And
I'm
like,
is
that
America?
Like,
is
that
representative?
Like,
have
you
been
to
Iowa?
Have
you
been
to
Boise?
Like,
have
you
been
to
the
in-between
places?
You
know,
have
you
been
to
Wisconsin?
And
so
that's
how
I
felt
on
that
journey.
It's
like
you
got
to
see
literally,
you
know,
this
huge
section
of
the
world,
you
know,
all
the
in-between
places,
not
point
A,
point
B,
like
all
the
places
in
between.
It
was
pretty
incredible.

SPEAKER_04
29:28

Was
it
what
was
your
favorite
place
on
that
trip?
And
what
was
the
diceyest
situation
you
got
yourself
in?

SPEAKER_03
29:33

Yeah,
uh,
you
know,
I
did
a
shakedown
ride,
uh,
and
so
that's
like
sort
of
a
ride
to
test
out
your
equipment.
And
I
did
that
from
St.
Louis
to
Atlanta,
and
that's
where
I
flew
out
of
was
Atlanta.
And
uh
like
it's
really
sad,
but
my
diciest
situation
was
in
Tennessee,
like
in
my
own
country.
Like
you're
across
the
world
trip.
Yeah.

SPEAKER_04
29:52

Out
of
all
the
places,
I
thought
you
might
be
missing
a
passport
or
might
have
got
robbed
smoke
at
Tennessee.

SPEAKER_03
29:58

So
it's
like,
you
know,
you're
on
this
real
backcountry
road
in
the
deep
south,
and
you
just
get
the
feeling
like
you
are
not
welcome.
And
that's
like
a
huge
shame.
Like,
I
this
is
America,
I'm
an
American,
like
we
all
have
similar
values,
uh,
many
of
us,
and
like
to
sort
of
feel
that
you're
not
welcome
in
a
place,
and
you
know,
the
worst
interaction
was
you
know,
sort
of
a
you
know,
big
pickup
truck
rolling
coal,
you
know,
passing
me
super
close,
flicking
a
cigarette
out
the
window
at
me
and
and
calling
me
a
derogatory
name.
Like
that's
just
sucks,
right?
You
know,
and
meanwhile,
like
I'm
in
you
know,
former
Soviet
countries
and
you
know,
Eastern
Europe
and
China
and
like
every
other
place
has
been
like
just
so
welcoming
and
friendly
and
you
know,
curious
about
travelers
and
yeah,
um
you
know,
and
you
sort
of
ask
like
what
what
what
are
some
wonderful
moments
and
or
what
you
know
great
places
to
ride.
And
the
answer
is
it
kind
of
depends,
right?
Like
if
you
want
a
very
carefree,
like
sort
of
easy,
fun
uh
riding
experience,
like
Germany
is
awesome.
Germany
is
you
know,
great
infrastructure,
great
food,
like
it's
it's
sort
of
easy
to
get
around,
but
it's
like
very
pleasurable
because
the
infrastructure
is
so
great.
Um,
you
know,
it
doesn't
feel
super
exotic,
but
it's
really
great
riding.
It's
really
fun.
There's
plenty
to
see,
plenty
to
do.
Um,
you
know,
in
contrast
that
with,
you
know,
let's
say
Kyrgyzstan
in
Central
Asia,
like
there
is
no
bike
infrastructure
there.
You're
riding
on
a
horrible
washboarded
gravel
road,
but
you're
surrounded
by
20,000
foot
peaks,
you
know,
Mount
Lenin,
and
you
know,
you're
at
the
base
of
the
Himalayas,
and
like
in
all
of
this
expanse,
like
you
are
the
only
person,
you
know,
and
like
how
awesome
is
it
to
be
in
a
place
where
you
know,
this
majestic
beauty
all
around
you,
and
and
you're
on
your
bike,
you've
you've
come
here,
you
know,
under
your
own
power,
and
you're
sort
of
alone
in
that
space.
It's
like
really
empowering.
It's
pretty
cool.

SPEAKER_04
31:56

What
was
the
what
would
you
say
the
number
one
thing
you
learned
from
that
whole
experience
was?

SPEAKER_03
32:01

Yeah,
you
know,
people
would
sometimes
ask,
like,
oh,
did
you
hit
your
limit?
And
the
answer
is
like,
no.
Like,
I
think
that's
what
I
learned.
Like,
I
I
never
found
my
limit,
like
the
physical
limit,
the
mental
limit.
Like,
uh,
you
know,
I
was
really
motivated
to
do
this
and
you
know,
make
progress
every
day.
And
like
it
was
hard.
Like,
it's
physically
hard,
it's
mentally
and
emotionally
hard,
but
like
I
never
found
that
limit,
like
I
never
broke.
Um,
you
know,
and
I
think
that
has
in
the
years
since
just
been
a
reference
point
to
me.
Like,
no
matter
how
hard
things
are,
like
my
limit
is
much
further
uh
ahead.

SPEAKER_04
32:36

All
right,
we
got
a
guest
cameo
here,
Michael
Berry.
First,
first
federal
bank.

SPEAKER_00
32:41

Yay!

SPEAKER_04
32:42

In
the
building.
Absolutely.
Thank
you
for
coming
on.
Michael,
you
guys
are
just
just
starting
to
bank
with
Wheel
and
Sprock.
Can
you
tell
me
why
you're
excited
about
that?

SPEAKER_02
32:52

Um,
well,
if
you've
been
listening
to
some
of
the
stories
already,
I
mean,
why
would
you
not
want
to
get
involved
with
a
company
like
Wheel
and
Sprocket?
Um,
credit
to
our
former
president
and
CEO,
Ed
Schaefer.
Um,
a
big
cyclist.
I
know
he
rides
at
least
a
few
times
a
week.
Um,
but
called
on
the
company
several
times.
Um,
thanks
for
Ed
for
getting
the
door
open
on
that.
Um
We
always
like
working
with
small
businesses
in
our
community.
Um
Wheel
and
Sprocket
is
no
exception.
Everybody
knows
who
Wheel
and
Sprocket
is.
Uh
great
organization,
been
around
for
decades.
Kegel's
Inn
and
the
Family
is
a
Wisconsin
institution
as
well.
So
really
excited
to
work
with
them,
really
excited
they
have
a
foundation.
So
as
a
community
bank,
we
love
to
work
with
those
that
like
to
give
back.
Uh
so
there's
just
numerous
reasons
why
we're
excited
to
work
with
Wheel
and
Sprockett.

SPEAKER_04
33:36

Ed
Schaeffer,
known
as
Eddie
Money
to
some,
an
elite
athlete
getting
on
the
bike
zone
several
times
a
week.
Um
he
was
a
good
tennis
player
back
in
the
day,
too.

SPEAKER_02
33:48

Tennis,
soccer,
cycling,
all
sorts.
Yeah,
absolutely.
Quite
the
athlete.

SPEAKER_04
33:52

Absolutely.
Have
you
have
you
rode
across
the
country
or
the
world
yet?

SPEAKER_02
33:57

I
you
know,
I
thought
900
miles
to
Quebec
was
long,
and
then
the
11,000
miles
story
came
out.
Um
no,
I've
I've
not
rode
any
anywhere
close
to
that
distance.
Not
yet.
Uh
not
yet.
Um
might
get
an
invite
here
soon.
Um
I
I
rode
BMX
when
I
was
younger,
so
I
used
to
race
BMX
bikes.
So
our
tracks
were
very
short.
Um,
so
the
race
was
hard,
but
it
was
over
quite
quickly.
So
um
more
of
a
soccer
player,
so
I
get
my
endurance
workout
on
the
soccer
field.
But
uh
yeah,
definitely
enjoyed
my
BMX
days.
So
when
I
was
this
growing
up,
high
school,
when
was
yeah,
um
high
school,
let's
see,
started
in
junior
high,
kind
of
ended
my
junior
senior
year.
Very
cool.
So
I
wasn't
that
great.
I
think
my
best
finish
was
maybe
third
place.
Sure,
all
those
trophies
are
somewhere
in
a
box.

SPEAKER_04
34:42

I
give
anyone
a
lot
of
credit
who's
getting
out
on
in
BMX
riding.

SPEAKER_02
34:47

A
lot
of
fun,
but
uh
a
lot
of
participation
trophies
in
that
box.

SPEAKER_04
34:50

So
braver
man
than
I.
Um
Noel,
do
you
want
to
touch
on
the
relationship
with
First
Fed?

SPEAKER_03
34:56

Yeah,
what
I
would
say
is
uh,
you
know,
one
of
the
uh
underlying
values
at
the
shop
is
what
we
call
win-win
or
no-deal.
And
that
that
sort
of
extends
right
to
all
the
relationships
we
have
with
our
staff,
with
customers,
with
uh
business
partners,
you
know,
and
and
our
banking
relationships,
no,
no
exception.
Like
we
we
want
it
to
be
good
for
both
parties.
Like
we
are
loyal,
we're
uh
like
long,
long-term
oriented,
you
know,
and
we
were
with
a
bank
for
30
some
years.
And
you
know,
bank
is
you
know,
banking
and
finance
is
sort
of
like
infrastructure
for
business.
Um,
you
know,
keep
keep
you
know,
money
moving
and
uh,
you
know,
supporting
the
primary
uh
actors
in
the
economy.
And
you
know,
so
I
think
um,
you
know,
a
bank
like
First
Federal
has
just
been
a
real
breath
of
fresh
air
as
we
were
sort
of
shopping
around.
Um,
you
know,
it's
very
clear
that
the
bank
is
oriented,
you
know,
to
community
businesses
uh
like
ourselves.
And
um,
you
know,
when
like
infrastructure
is
not
sexy.
Like,
you
know,
just
think
of
your
own
like
you
know,
on
the
road,
and
you
know,
like
you
want
the
roads
to
work,
right?
You
want
the
trains
to
run
on
time,
like
you
want
the
infrastructure
like
to
not
even
think
about
it.
Uh,
you
know,
and
and
every
once
in
a
while
there's
an
issue,
there's
a
pothole,
like
and
you
want
it
taken
care
of.
And
you
know,
so
I
I
think
sort
of
like
that
metaphor
works
for
banking
too.
Like
in
general,
it's
just
sort
of
there,
and
you
know,
it
works
and
you
rely
on
it,
but
when
there
are
issues,
like
you
want
them
taken
care
of,
like
because
it's
creating
friction
and
it's
um
you
know,
it's
causing
you
to
disrupt
your
primary
business.
So,
anyways,
like
uh,
you
know,
as
we
were
looking
around,
you
know,
we
mentioned
Ed
Schaefer,
you
know,
he's
been
knocking
on
the
door
for
a
little
while.
And
um,
you
know,
it
was
it
was
the
time.
And
you
know,
the
team
at
First
Federal
has
been
wonderful,
right?
Mitch
and
Mike
and
Rachel
and
Ed
and
everybody
we've
we've
dealt
with.
It's
just
a
real
breath
of
fresh
air,
and
we
feel
the
support.
Um,
you
know,
we
can
pick
up
pick
up
the
phone
or
send
an
email
and
get
an
answer,
you
know,
really
quickly,
and
it's
awesome
because
then
we
can
just
focus
on
our
business.

SPEAKER_04
36:58

That
is
nice.
I
mean,
we've
worked
with
them
for
years
very
uh
very
ingrained
in
the
local
communities,
and
and
when
a
pothole
arises,
as
you
were
saying,
you
can
pick
up
the
phone
and
call
someone
who's
right
here
and
happy
to
happy
to
help.
Totally.

SPEAKER_02
37:12

Absolutely.
We
we
really
have
a
relationship
type
drive
and
a
relationship
type
focus.
So
uh
we're
happy
to
do
transactions,
we're
happy
to
help
somebody
on
a
one-off,
but
uh
we
we
really
feel
like
we
add
value
when
we
get
to
know
a
business
more,
not
just
helping
with
opening
accounts,
but
being
there
for
service.
Our
money
is
green
as
the
next
bank.
Uh,
it
really
comes
down
to
the
people
that
you
work
with
and
the
service
that
you
get.
So
um
responding
quickly
to
those
potholes
and
being
able
to
get
through
that
stuff,
I
think,
is
a
big
difference.

SPEAKER_04
37:40

Absolutely.
Michael,
thank
you
for
joining
us.
Yeah,
thanks
for
having
me.
Absolutely.
Tess,
should
we
bring
you
back
in
for
a
few
more
family
questions?
Any
memories
that
stand
out
from
you
two
on
these
long
kegle
cycling
trips.
And
where
did
everyone
else
go
to
school?
Did
someone
bike
to
was
it
Alaska
or
was
Quebec
the
the
highest?

SPEAKER_03
38:04

Uh
not
Alaska.

SPEAKER_00
38:08

I
went
to
school
in
British
Columbia,
so
you
can
see
this
Canadian
theme
here.
Um
actually,
fun
fact,
you
can
go
out
of
state
for
uh
like
out
of
state
is
pretty
expensive
for
college.
Canada
is
very
affordable.
So
if
your
kids
are
looking
for
college,
there's
great
scholarships.
AP
classes
uh
really
translate.
So
shout
out
to
Canada.
We
love
Canada,
okay.
Um
but
yeah,
so
uh
British
Columbia
is
obviously
too
far
away
for
a
family
vacation.
So
we
decided
to
start
in
Alberta,
which
is
the
province
next
to
British
Columbia,
and
we
rode
across
British
Columbia,
um,
which
I
should
know
the
distance
and
I
just
don't
remember.
But
it
took
about
two
weeks,
and
we
would
usually,
as
a
family,
average
about
60
miles
a
day.
That
seemed
to
be
like
family
standard
where
we
would
still
have
energy
to
be
nice
to
each
other
at
the
end
of
the
day,
okay,
because
that's
important.
Um,
but
yeah,
I
think
one
of
the
there's
so
many
best
days
on
a
bike,
but
um
I
actually
think
if
I
can
graduate
over
uh
after
I
finished
college,
I
decided
I
also
wanted
to
do
an
epic
bike
trip.
So
I
decided
I
wanted
to
ride
my
bike
across
the
country
because
that
seemed
more
attainable
to
me
than
the
world,
right?
Um,
but
I
invited
my
sister
and
my
dad
and
12
of
my
college
buddies
uh
before
accepting
my
fate
in
the
bicycle
world.
I
actually
thought
I
wanted
to
be
a
farmer.
All
right.
So
it's
the
only
thing
harder
than
bike
shop,
I
think,
because
at
least
like
it's
seasonal,
but
our
crops
don't
get
eaten.
So
um,
anyways,
I
wanted
to
go
and
snoop
on
different
farms.
So
we've
literally
rode
60
miles
a
day
for
60
days
and
stopped
on
local
organic
farms
along
the
way,
which
was
amazing.
Um,
I
also
am
a
little
bit
like
had
a
hippie
mom.
So
we
traded
an
hour
of
work
for
them
from
the
12
of
us
to
go
work
on
the
farm
so
that
the
farm
would
put
us
up
for
the
night
and
cook
us
a
meal.
And
I
have
to
say,
you
guys,
after
you
ride
60
miles
in
a
day,
everything
tastes
good,
right?
Like
you're
like,
oh
my
gosh.
And
these
farmers
would
like,
there's
a
lady
who
slaughtered
a
cow
and
fed
us
the
meat.
And
that
was
it
was
the
best
food
of
our
entire
lives.
Um,
and
it
was
so
many,
like,
there's
so
many
things
that
you
learn
from
that.
But
like
as
a
young
adult,
learning
what
good
food
did
for
your
body
was
actually
really
interesting.
Cause
for
example,
we
went
to
Philadelphia,
rode
through
Philadelphia,
had
some
Philly
cheesesteaks.
All
of
us
were
dying.
Like,
we're
like,
oh
my
God,
too
much
grease,
too
much
whatever.
Um,
but
I
think
one
of
the
most
fun
things
about
that
was
I
did,
I
had
12
of
my
cool
college
buddies,
and
then
I
had
my
dad
and
my
sister.
All
right.
Um,
but
the
time
that
we
got
to
spend
together
as
a
family,
like
in
hindsight,
like
I
don't
know
if
you
guys
know
the
story,
but
our
dad
got
terminally
sick
with
a
cancer
and
died
within
a
year
of
that
diagnosis.
So
to
be
able
to
spend
two
months
with
my
dad
and
my
sister,
and
again,
like
when
you're
riding,
you
can
just
storytell.
Like
it's
just
fascinating.
The
person
that
you
get
to
ride
with,
you'd
start
talking
about
super
weird
topics
or
just
like
really
big
topics.
Um
and
yeah,
I
just
will
always
treasure
like
being
able
to
spend
that
time
with
my
dad,
with
my
sister.
It
was
amazing.

SPEAKER_04
41:09

Tess,
any
f
any
favorite
memories
that
you
had
on
these
bike
trips?

SPEAKER_01
41:14

Oh,
yeah,
tons
of
them.
Well,
I'll
first
start
and
say
that
I
had
no
interest
in
riding
my
bike
to
college.
So
where
did
you
go?
Um
Did
you
go
to
Canada
as
well?
Um
no,
but
very
close.
I
went
to
the
University
of
Montana
in
Missoula.
Oh,
cool.
Um,
so
uh
while
we
were
already
on
a
bike
trip,
these
were
yearly
events,
um,
we
were
in
what
was
it,
Bayomp
Jasper
National
Park
in
Canada.
And
I
was
looking
for
colleges.
So
during
that
trip,
we
made
our
way
down
to
Montana
and
through
the
glacier,
I
think
we
stopped
in.
And
then
um
I
was
able
to
tour
the
University
of
Montana
and
I
decided
I
want
to
go
there.
So
when
it
was
time,
I
just
got
dropped
off
at
college.
We
did
not
ride.
Um
but
yeah,
I
think
similarly,
um
it's
hard
to
forget
that
cross-country
bike
trip
with
my
dad,
especially
because
I
was
I
did
no
training
whatsoever.
I
was
20
years
old.
I
didn't
really
have
like
interest
in
much
other
than
you
know,
whatever
I
was
doing
that
moment,
right?
So
I
decided
sure,
I'll
go
with
them.
And
I
was
the
last
person
with
my
dad
every
single
day
for
the
entire
two
months.
How
sore
were
you?
Very
sore.
I
mean,
you
start
in
in
Oregon,
so
you're
going
through
mountains.
So
I'm
like,
oh,
I
probably
could
have
trained
for
this.
However,
uh
along
the
way,
you
you
train
yourself
to
just
shut
up
and
do
it.
Um,
but
yeah,
it's
very
special
to
have
that
time
just
at
the
end
of
the
pack.
You
know,
everyone
in
the
front
was
Amelia's
friends,
they
were
a
little
bit
older.
They
um,
you
know,
were
duking
it
out
to
see
who
could
get
there
first,
and
I
just
had
no
interest
in
that.
So
me
and
my
dad
were
chilling
in
the
back
and
always
remember
that.
Um
yeah,
I
mean,
I
think
the
last
trip
that
we
did
with
my
dad
was
in
Alaska.
We
were
doing
a
bike
trip
with
um
my
all
the
keggles
and
also
our
step
family,
the
con
uh
Connolly's
family.
They
have
different
last
names
now.
Um
doing
a
family
trip
and
just
I
think
my
dad
at
that
time
knew
he
was
sick
and
he
would
just
look
around
the
room
and
just
shed
a
tear
with
how
happy
he
was
that
everyone
was
together.
And
little
did
we
know
that
was
our
last
trip
with
them.
But
amazing.

SPEAKER_04
43:38

Um
speaking
of,
uh
uh
my
my
reached
out
to
my
dad
before
doing
this
ask
for
some
questions.
Um
referring
to
Chris
Kegley
said
your
father
was
one
of
the
great
people
who
walked
the
earth.
What
what
made
him
so
special?
In
in
your
own
words?

SPEAKER_00
43:55

I
think
a
million
things,
but
our
dad
was
truly
a
kind
human
being.
And
You
know,
though
he
lived
this
big
life
and
was
always
interacting
with
humans
of
like
all
different
walks
of
life,
whenever
he
would
talk
with
you,
he
would
make
you
feel
like
you
were
the
only
person
that
mattered.
Um,
and
I
think
that
was
one
of
his
like
super
skills
because
uh,
you
know,
he
did
get
diagnosed
with
this
crazy
cancer,
and
everybody
handles
the
last
part
of
their
life
in
different
ways.
But
our
dad
wanted
to
be
surrounded
by
people,
all
right?
So
there
were
people
who
literally
flew
in.
We
had
to
like
manage
his
calendar
and
it
was
a
lot.
But
people
flew
in
from
all
over
the
country,
being
like,
Christ,
you
sold
me
my
first
bike
when
I
was
20,
to
hey,
you
did
a
business
seminar
and
it
changed
my
business
forever.
Um,
but
it
was
literally
like,
I
don't
know,
I
didn't
read
that
book,
but
like
Tuesdays
with
Maury,
like
people
just
got
to
have
this
like
time
with
him.
And
it
was
so
incredibly
special.
But
it
really,
like,
you
know,
I'll
always
remember
this,
like
somewhere
close
to
being
on
his
deathbed,
he
honestly
said
to
me,
like,
Oh,
Amelia,
maybe
I
should
have
focused
on
making
more
money.
And
I
was
like,
What
are
you
talking
about?
You
know,
and
I
think
uh
he
had
run
this
very
successful
business
in
many,
many
ways.
And
I
think
there's
so
many
things
that
made
him
even
more
extraordinary
than
just
being
like
a
millionaire,
uh,
because
he
cared
about
social
wealth
as
much
as
he
did
about
economic
wealth.
Um,
and
to
me,
just
as
a
young
human
seeing
the
impact
that
one
person
can
have
on
so
many
different
lives,
like
that's
a
superpower
and
would
like
to
try
to
emulate
that.

SPEAKER_03
45:26

Yeah,
I
think
that's
right.
You
know,
kindness
was
certainly
uh
an
attribute
that
um
you
know
shaped
every
uh
interaction
that
that
uh
people
had
with
him.
You
know,
one
of
the
other
things
um,
you
know,
was
was
a
sense
of
uh
or
an
intention
of
self
to
self-improve
yourself.
And
you
know,
I
remember
uh
you
know
being
a
kid
and
you
know
he
would
have
these
tape
programs
from
like
Tony
Robbins
or
Zig
Ziggler
or
Brian
Tracy,
sort
of
these
like
self-improvement,
whether
personal
improvement,
business
improvement,
and
he
would
play
these
tapes
uh
in
the
car
and
just
driving
around
and
you
know,
sort
of
that
spirit
of
continuous
learning
and
improvement
uh
I
think
you
know
has
carried
forward.
I
think
we
all,
you
know,
similarly
are
always
you
know
trying
to
improve
ourselves
and
improve
the
business.
Uh
like
you
can
always
be
learning,
and
you
know,
this
is
a
this
is
a
guy
who
never
graduated
college,
like
he
dropped
out,
uh,
but
yet
he
was
committed
to
always
improving
himself
and
learning
over
the
course
of
his
career
of
his
life.
And
um,
you
know,
it
was
a
special
moment
in
those
last
few
months.
He
actually
received
uh
an
honorary
doctorate
from
UWM
from
the
school
that
he
never
graduated
from.
Um,
you
know,
but
in
those
last
few
months
um
to
be
recognized
in
that
way
for
his
contributions
to
the
community
um,
you
know,
as
a
as
a
um
honorary
alum
was
pretty
cool.
Tessa
anything
to
add?

SPEAKER_01
46:52

Yeah,
I
think
um
one
of
my
favorite
things
about
my
dad
is
that
to
everyone
else,
he
was
this
soft-spoken,
kind
um,
you
know,
person
that
would
give
you
the
time
of
day.
And
then
to
us,
he
was
just
super
goofy.
So
in
a
weirdo,
like
the
biggest
weirdo.
Um
so
when
I
went
to
high
school,
I
was
at
Homestead
High
School
and
it's
right
um
on
Mekwan
Road
there,
and
every
morning
my
dad
would
be
riding
his
recumbent
bike
that
had
a
shield
over
it,
like
a
red
spandex
shield
over
it.
Looked
like
he
was
from
outer
space,
like
riding
a
spam.
Yeah.
So
all
my
friends
would
be
like,
hey,
I
saw
your
dad
riding
this
morning.
He's
looking
cool.
I'm
like,
I
don't
know
how
to
explain
what
that
is.
I
mean,
it
is
funny.
He
just
really
did
not
care
um,
you
know,
how
goofy
he
looked.
He
was
like,
I'm
I'm
gonna
ride
this
recumbent
bike.
I'm
not
gonna
ride
a
cool
bike.
I'm
gonna
sit
back,
relax,
enjoy
my
ride.
So
fun
times.

SPEAKER_04
48:00

I
landed
on
some
website
before
this,
and
it
was
like
just
some
Chris
Kegel
messages
and
stories.
And
the
range
of
it
was
like
someone
writing
about
he
was
coaching
soccer
and
he
put
their
daughter
in
who
was
either
autistic
or
had
had
some
issue,
and
the
parents
weren't
that
happy,
and
he
he
played
her
anyway,
and
like
how
grateful
that
parent
was,
or
the
other
one
was
like,
I
bought
a
kayak
from
Wheel
and
Sprocket
in
the
80s,
and
Chris
Kaggle
went
to
the
pool
and
taught
me
how
to
ride
and
was
like
zipping
around
the
aquatic
center.
So,
like
the
uh
yeah,
just
the
range
of
stories.
What
what
a
what
an
amazing
individual.
And
he
the
the
first
slow
roll.
Do
you
guys
want
to
talk
about
the
slow
roll
slow
roll
that
happens
every
year?
Um,
he
was
still
alive
for
the
first
one.
I
I
remember,
and
it
was
amazing.
I
don't
know,
it
seemed
like
thousands
of
people
showed
up,
and
it's
something
that
you
all
do
every
year.
And
we
touched
on
the
foundation
earlier.

SPEAKER_00
48:52

I
mean,
Richie,
like
I
think
you
pointed
out
something.
Like,
actually,
our
families
like
have
been
tied
in
such
a
nice
way
for
so
long.
But
literally,
when
our
dad
got
sick,
we
didn't
know
what
to
do,
and
we
called
your
dad,
and
he
was
like,
We
should
put
on
a
bike
ride.
And
I'm
like,
Okay,
when?
And
he's
like,
ten
days
from
now,
right?
And
Trek
came
in
and
bought
us
a
thousand
yellow
shirts
and
figured
out
a
way
to
get
a
jumbotron
so
we
could
watch
the
Packer
game
and
keggles
in,
right?
Keggles
in.
And
it
literally,
like
all
of
a
sudden,
we
just
had
all
of
the
support
of
all
of
Trek
Bicycles,
like
there
for
us
in
a
really
hard
time.
Like,
you
know,
we
were
all
grieving
and
just
didn't
know
what
to
do.
And
it
still
tears
me
up,
like,
because
it
was
such
a
generous
moment,
and
it
really
like
is
just
again
a
testament
to
this
relationship
thing.
Like,
for
years,
Wheel
and
Sprocket
and
Trek
have
grown
together
as
a
big
business
and
you
know,
gotten
to
the
top
of
both
of
the
fields.
And
it's
just
it's
truly
amazing.
So
I
know
I'm
going
on
a
tangent,
but
the
slow
roll
is
only
exists
because
of
the
generosity
of
your
father
and
of
truck
bicycles.
So
that
first
year
was
very
special.
We
love
that.
Uh,
we've
been
doing
it
ever
since.
So
we're
on
year
this
is
the
year
11.
Year
11.
Um,
and
the
I'll
let
you
guys
talk
about
it,
but
like,
you
know,
we
just
really
want
to
do
something
that
gives
back
to
the
bike
community
that
celebrates
how
special
like
the
relationship
in
the
community
really
is.
So
we
make
it
free.
What?
How
do
we
do
that?

SPEAKER_03
50:17

Yeah,
so
really
the
right,
the
the
slow
roll
is
the
idea
is
like
just
show
up
with
your
bike
and
join
a
thousand
other
people
on
this
casual,
sort
of
fun,
all
ages,
uh,
you
know,
very
accessible
ride.
Um,
and
and
now
it's
on
the
east
side
uh
along
the
lake
and
on
the
Oak
Leaf
Trail.
And
right,
like
that's
that's
the
purpose
of
it.
The
purpose
is
just
to
bring
people
together.
There's
you
don't
have
to
pay
anything,
uh,
just
show
up
and
ride
your
bike
with
a
thousand
friends.
Um,
you
know,
and
it's
it's
sustained
itself
now
for
11
years,
which
is
pretty
incredible.
And
you
know,
a
lot
of
people
when
you
ask
people
why
they
don't
ride
bikes,
the
number
one
answer
is
I
don't
feel
safe.
And
this
is
a
you
know,
when
you're
with
a
big
group
of
people,
you
now
you
are
the
dominant
force
on
the
road.
So,
you
know,
it
helps
people
who
maybe
you
know
don't
otherwise
feel
confident
on
the
road.
And
um,
you
know,
there's
a
there's
a
great
social
dynamic
with
the
all
that
many
people
sort
of
supporting
each
other
and
riding
together.
And
it's
not
about
going
fast,
it's
you
know,
there's
there's
tons
of
families
and
kids
and
people
of
all
ages
uh
and
abilities,
and
it's
just
a
feel-good
show
up
and
ride
your
bike
together
event.

SPEAKER_01
51:31

I
just
wanted
to
add
with
that,
is
like
it's
the
slow
roll
started
as
a
celebration
of
life
for
my
dad
while
he
was
alive,
and
now
it's
a
celebration
of
just
bicycles
and
what
they
can
do
for
their
community
and
bringing
it
together.
So
it
whether
people
are
there
for
to
commemorate
my
dad
or
just
because
they
heard
about
it,
um,
heard
about
this
amazing
community
event,
it
it's
uh
holds
a
different
place
for
everyone,
but
the
commonality
is
that
everyone
has
fun
on
a
bicycle.

SPEAKER_03
52:00

So
yeah,
so
it's
uh
September
20th,
20th,
2026,
and
you
show
up,
you
get
a
yellow
shirt,
you
get
a
beer,
you
get
a
brat,
and
you
have
get
a
good
time
on
a
bike.

SPEAKER_04
52:12

Food
bike
headless
in.
Is
it
is
it
on
a
Sunday?
Sunday
morning.
Sunday,
September
20th.
Yep.
Mark
it
on
the
calendar.
Um,
before
I
let
you
guys
go,
you
talked
about
great
places
to
cycle
or
cycling
trips
mostly
across
the
country
and
the
world.
Where
are
your
favorite
places
or
trails
to
cycle
in
the
state
of
Wisconsin?

SPEAKER_00
52:34

Okay,
when
I'm
not
pregnant
or
having
a
tidy
child,
I
really
love
to
mountain
bike.
And
this
is
something
I
started
later
in
life.
Like,
I
don't
know,
I
was
always
touring,
always
riding
on
the
road,
and
I
love
hiking.
And
I
was
like,
oh,
you
can
ride
your
bike
in
the
woods?
Like,
I
didn't
know
that
was
a
thing.
Um,
and
there
are
so
many
amazing
mountain
bike
trails
here
in
Wisconsin.
Huge
shout
out
to
Wisconsin
DNR
that
is
continually
building
more
trails.
Uh,
I
think
the
John
Muir
Trail
was
my
first
mountain
bike
trail.
I
think
that's
a
lot
of
people's
first
experience.
Uh,
but
I
have
to
do
a
shout-out
to
some
local
stuff,
like
Minooka
Park
in
Waukeshaw,
absolutely
amazing.
Um,
Milwaukee
County
Parks
is
starting
to
put
some
more
trails
here
in
Milwaukee,
which
we're
really
excited
for.
And
then
weirdly,
in
Kenosha,
I
really
like
Silver
Lake
Park.

SPEAKER_04
53:19

Oh,
mountain
bike
trails.

SPEAKER_00
53:20

That's
what
I'm
gonna
go
for.

SPEAKER_04
53:22

Yeah,
I'm
not
too
much
of
a
mountain
biker,
so
and
I'm
also
we
could
we
could
give
some
rotor
casual
riders
something
something
as
well.

SPEAKER_01
53:29

I'm
quite
the
casual
rider.
Um
so
I
actually
live
in
West
Dallas,
so
I
commute
to
Bayview
on
the
Hank
Aaron
State
Trail.
And
then
when
I
feel
like
taking
a
detour,
we
go
to
the
Oak
Leaf
Trail,
which
is
amazing.
Um,
it's
an
amazing
network
kind
of
um
connecting
the
whole
city
together.
So
anytime
I
want
to
go
anywhere,
just
hop
on
the
oak
leaf.

SPEAKER_04
53:53

That's
a
good
one.
Went
on
that
one
a
bunch
when
I
lived
on
the
east
side.
Now
now
I'm
Mentosis,
so
we
do
the
uh
the
Menominee
Parkway
and
like
to
stop
at
Hoyt
Park
for
beer.

SPEAKER_01
54:02

Yeah,
there's
lots
of
beer
beer
gardens
on
every
stop
at
the
oak
leaf
trail.

SPEAKER_04
54:07

So
there
are.
There
are
a
lot
of
good
ones
on
that
one.
Yeah,
you
got
Estherbrook,
you
got
um
Juno.

SPEAKER_01
54:13

South
Shore.

SPEAKER_04
54:14

Hubbard
Park.

SPEAKER_01
54:15

Whitnell
Park?
Yeah.
Wait,
Whitnell's
a
little
far,
but
South
Shore
is
a
great
one.

SPEAKER_04
54:21

Oh
yeah.

SPEAKER_01
54:21

McCarty
Park.
That's
by
me.

SPEAKER_04
54:24

Noel,
any
places
around
the
state,
you've
been
all
over
the
place.

SPEAKER_03
54:29

Yeah,
you
know,
I'm
in
I'm
in
a
phase
of
life
with
uh
two
little
kids,
and
what
I
really
just
love
to
do
is
we
have
one
of
these
cargo
bikes
with
a
big
bucket
in
the
front,
and
they
could
put
both
of
them
in
there.
And
um
we
have
sort
of
a
little
circuit,
you
know,
we
live
on
the
east
side,
you
know,
Riverwest
area,
and
uh
so
we
have
a
little
circuit,
you
know,
we'll
go,
you
know,
on
the
marsupial
bridge,
we'll
you
know,
go
on
Water
Street,
um,
you
know,
pick
up
pick
up
food,
you
know,
have
a
picnic
somewhere,
you
know,
ride
back
on
the
oak
leaf.
So,
you
know,
it's
really
a
shout
out
to
you
know
all
the
people
that
have
worked
over
decades
to
develop
um
you
know
off-street
uh
trail
uh
infrastructure
here
in
Milwaukee
County.
It's
it's
genuinely
amazing,
and
and
a
lot
of
places
around
the
country
just
don't
have
access
to
it
the
way
that
we
do
and
kind
of
take
for
granted.
Um,
so
yeah,
uh
I
was
just
saying
Oakleaf
Trail.
It's
awesome.
Uh
connects
you
to
so
many
places
uh
throughout
the
area
here.
Very
cool.
Well,
thank
you
guys
so
much
for
coming
on
today.

SPEAKER_04
55:31

It
was
great
having
you.
Thanks,
Richie.

SPEAKER_00
55:33

Thank
you.
Thanks.

SPEAKER_04
55:35

Huge
thank
you
to
Amelia
Knoll
and
Tessa
for
coming
in.
Loved
having
them.
And
before
signing
off,
just
want
to
thank
our
partners
who
make
Milwaukee
Uncut
possible.
Nicolela,
first
federal
bank
annexed
wealth
management
and
drink
Wisconsin
Bleed
Beverage
Company.